Yo, Philadelphia Inquirer.
We need to talk.
Notice anything kind of … tasteless?
I get that you need to make money.
Even when someone dies. Maybe even especially when someone dies.
But here’s the thing, Inky.
(I can call you Inky. Even though I’m in Pittsburgh now, we were together for 42 years.)
When someone (perhaps, say … one of YOUR OWNERS) dies tragically in a plane crash along with six other victims, don’t you think it might be perhaps a little tasteless to RUN AN AD FOR NONSTOP AIRLINE FLIGHTS in the middle of the deceased’s FUNERAL photo gallery?
Because, well, that’s exactly what you did with the photo gallery from businessman and philanthropist Lewis Katz’s memorial service. “Take the stops out of flying,” you italicized, followed by, “new nonstops to Atlanta.”
(Here it is again, one more time.)
Now, I’m no expert in this digital online advertising world. Not my gig. But I happen to be in Pittsburgh, not Philly, and I know enough about algorithms and whatnot to speculate that perhaps, maybe, this is just what we folks in Pittsburgh are seeing. One can sincerely hope that is truly the case and that Mr. Katz’s loved ones aren’t subject to this.
But that doesn’t explain the Omaha Steaks ad, the one that reminds those looking at the Katz photos that
“You can’t repay Dad for everything.”
or the Dockers ad that encourages skipping Father’s Day shopping this year.
I bet there are a few people in the Katz family – as well as in pilots James McDowell’s and co-pilot’s Bauke de Vries’ families – who wouldn’t mind going Father’s Day shopping this year, or any other year.
By all accounts, Lewis Katz was a wonderful, generous individual who accomplished much in the Philadelphia region and whose philanthropy is an example to those who he leaves behind. The Philadelphia Inquirer can surely do better than this crass display of insensitive and inappropriate advertising, regardless of whether someone is a Lewis Katz or not (and would that we all should aspire to be like him, for he sounds like a truly admirable individual).
Lewis Katz was, indeed, one of those who seemed to have the city’s best interests at heart and who genuinely cared about fixing the future of journalism in Philadelphia.
So in his memory, Inquirer, fix this disservice to his legacy now.