I made a promise to these folks yesterday.
I promised them that my Podcamp Pittsburgh session notes for “Books, Blogs, and the ‘Burgh” would be online, on this blog, last night.
(It took me a little longer than I thought, thanks to my boy needing my laptop for a project and my girl needing some time to talk. Priorities, y’know.)
Anyway, I’m so grateful for everyone who came to my Podcamp session, which also included Pittsburgh authors J.J. Hensley and Laurie Kooser. (As opposed to “two of Philadelphia’s most exciting authors, which is how I inadvertently introduced them, much to my chagrin.) Our session was wide-ranging, and I got the sense we could have talked books and blogging for much longer than our allotted 45 minutes.
This post isn’t meant to be an all-encompassing recap of either my session or Podcamp itself – just some of my prepared session notes because I tried to cover a lot.
Here you go:
FIVE QUALITIES OF AN ENGAGING BOOK BLOG
1. Don’t talk books all the time. Let your readers get to know you!
I spoke about how the book blogging community is both a big and a small one. We’re big in a sense that there are a lot of us and many of us are in very specialized niches. But we’re also a tight community, particularly those of us who have been doing this for several years (in my case, five years). We know each other pretty well and that’s because most of us write about more than just books on our blogs. Because most of us, in our lives, do more than one thing, right? Same with us.
2. Don’t make your reviews a personal attack on the author.
This is where high school English comes in handy. It’s fine to be critical, to say that you didn’t connect with the characters or that the writing wasn’t strong enough. It’s quite different to engage in name-calling and threats. This is actually becoming a big deal lately where some bloggers are refusing to write negative reviews for fear of repercussions from the author. There have been incidents of people being targeted because of their opinions about a BOOK. There’s a nice way to say you didn’t like a book.
3. Be careful about having too many memes.
The book blogging community LOVES memes and features and events. And we have a lot of them, several for almost every day of the week. Remember that you may have readers who may not be as big of bookworms as you are, so they might not want to see this kind of content every day.
That said, there are fun virtual events in the book blogging community, like Dewey’s 24 Hour Readathon where we read for 24 hours and blog about our progress. (It happens every fall and spring. The fall incarnation is NEXT WEEKEND.) It’s incredibly nerdy fun at its finest. And it’s not too late to sign up. Reading for 24 hours … or, as long as possible. You know you wanna.
4. If you’re stuck for content ideas, connect your posts to something in the news or that’s the talk of the town.
5. Make your reviews personal.
This isn’t your 5th grade book report. What about the book resonated with you? Was there a personal connection with this book? Is it set in your hometown or a place you know well? Is there something compelling about a character that you identified with? Tell your readers that. Those are the things that make your review stand out and resonate with your readers.
10 TIPS ON PITCHING YOUR BOOK TO A BOOK BLOGGER:
1. Do your research. Which blogs review books similar to yours?
I guarantee that no matter what topic your book is about, someone is writing a blog about it. And the same goes for the genre of the book. When I started book blogging 5 years ago, it was more general. Now, we’re a very niched community. There are bloggers who only review teen paranormal romances. Or steampunk. Or children’s books. Or Christian fiction.
2. There are also now actual CONFERENCES for specific types of book bloggers, such as KidLitCon, the KidLitosphere Conference. So, if you write in a specific genre, you want to see what blogs and what events are talking about books like yours.
Of course, there is the giant of all book shows – Book Expo America, which is the biggest book trade show and which has, since 2009, had a Book Blogger Convention (now called BEA Bloggers Conference) as part of it, albeit one that has gone through various changes and inceptions.
3. There’s marketing power in these conferences and in the book blogging community. What this means for you if you’re an author or have a product, you can offer your book or a free download of your book as a giveaway.
4. Most bloggers have a book review policy on their blog that spells out what kinds of books they review, if they’re currently accepting books for review, what their turnaround time is, what happens if they don’t like your book. READ THEIR POLICY.
5. Pitch us over email. Use our first names – not the names of our blog. When my blog was The Betty and Boo Chronicles, I can’t tell you how many times I got “Dear Betty and Boo” or “Dear Mrs. Chronicles.” Do not use DEAR BLOGGER. Most of our names are on our blogs or in the profles.
6. In your pitch, don’t overdo it with the flattery. We all know we write the most fantastic, most amazing blog you’ve ever read in your life. And we all know you’re full of shit and are saying that to everyone you’re emailing about reviewing your book.
7. Make sure to give the blogger plenty of time. Bloggers are busy. We’re not doing this for pay. We get hundreds of requests. One blogger I know gets 50 book review requests a week. We have jobs, kids, responsibilities – we’re not just sitting around eating bon-bons and reading. Don’t expect your book to be read in two weeks. It is not unusual for bloggers to be booked well into 2014 right now. Lead times of six-12 months to review a book are not uncommon.
8. By all means, make sure to offer the blogger a free copy of your book or a free download. DO NOT TELL THEM TO GO BUY YOUR BOOK. As much as we want to support writers, we also need to support our families and book blogging is a hobby for us.
9. A blogger isn’t your employee. If he or she hasn’t answered your email, that’s a no. Don’t be a puppy. Similarly, if a blogger declines to review your book, don’t hound them by asking if they might change their mind. When someone says, “I’m sorry, this isn’t right for my blog,” respect that. That’s their way of saying “no” in a gracious way.
(J.J. interjected here to say that real authors should be used to this kind of rejection from dealing with agents and publishers and the like.)
10. Finally, the most important tip for pitching a blogger: READ THE BLOG before asking a blogger to review your book. Not every post from the beginning of time. The most relevant ones. Do a search. Has the blogger reviewed books similar to yours? Written on topics that your book is about? See what he or she thought about those. If your book is similar to The Help, you’ll want to target bloggers who review books like that – and liked them.
Don’t limit yourself just to a blogger’s reading choices. This is where the broader picture of a blog comes in handy. With J.J.’s novel being set during the Pittsburgh Marathon, one of the audiences he focused on were running bloggers and the running/fitness community. That’s a whole new market of readers for his book.
Another example: my son has Aspergers, and I’ve written about our family’s journey with this frequently on my blog. I’ve also reviewed several autism memoirs and nonfiction books. If you’ve written an autism memoir, I’m more likely to take a look at your pitch.
Likewise, I’m from Philadelphia. If you pitch me a novel set in Philly, chances are I’m going to be interested. I’m also going to be reading that novel extremely critically. You also have to know that your novel needs to be impeccable with the details in these areas. I wrote a review for the Post-Gazette that didn’t get printed about a book set in Philadelphia where they called hoagies “subs,” which is sacrilegious. There was also a hospital in a location where there wasn’t a hospital. So, be careful.
SOME OF MY FAVORITE PITTSBURGH BOOK BLOGGERS
(AND SOME PITTSBURGH BLOGS THAT ARE ABOUT BOOKS)
I don’t make any claims that this is a comprehensive list, but rather just a few of the local Pittsburgh book blogs and book bloggers that I enjoy reading. Keep in mind, not all of these bloggers may do book reviews but by reading them you can absolutely get a sense for writing your reviews.
Perhaps the biggest and well known is Tiffany Harkleroad, who wasn’t able to be at Podcamp this weekend. Her blog is Tiffany’s Bookshelf and can be found at tiffanysbookshelf.blogspot.com. She is an absolute reading machine.
Our guest author, Laurie Koozer, writes a blog called Yinz R Readin, which is at www.yinzrreadin.com.
Laurie just introduced me to a great blog called The Pittsburgh Novel. It’s an annotated bibliography of fiction and drama whose settings are in Pittsburgh or the 26 counties of Western Pennsylvania, including hard-to-find and long-lost titles. This is some seriously fun reading at http://www.thepittsburghnovel.blogspot.com/
Karen the Small Press Librarian is the most dedicated individual person I know regarding the small presses. Her blog is also fairly new to me and can be found at Karenslibraryblog.blogspot.com
Eleventh Stack, which is a blog coordinated by the Carnegie Library of Pittsburgh is fantastic and can be accessed at www.eleventhstack.wordpress.com
Remember, not all of them do reviews, however.
Finally, I encourage you to check out our two authors and their books. J.J. Hensley‘s novel is Resolve, a novel set in the midst of the Pittsburgh Marathon where 18,000 people from all over the world will participate – and one man is going to be murdered. When Dr. Cyprus Keller lines up to start the race, he knows who is going to die for one simple reason. He’s going to kill them.
As a professor of Criminology at Three Rivers University, and a former police officer, Dr. Keller is an expert in criminal behavior and victimology. However, when one of his female students is murdered and his graduate assistant attempts to kill him, Keller finds himself frantically swinging back and forth between being a suspect and a victim. When the police assign a motive to the crimes that Keller knows cannot be true, he begins to ask questions that somebody out there does not want answered.
In the course of 26.2 miles, Keller recounts how he found himself encircled by a series of killings that have shocked the city, while literally pursuing his prey – the man who was behind it all. For ordering information, click here.
What Happens on Sunday is Laurie Koozer‘s novel about what happens on football Sundays in Pittsburgh. Football is much more than just a game – and for six women during the 2005 Steelers season their complicated relationships with the team provides solace, distraction and occasionally frustration. Jen is a very young and very pregnant newlywed who worries that getting married on the same day as a Steelers loss will doom her marriage. Megan never met a tailgate or a man she couldn’t conquer but is scared of losing her best friend to a relationship. Desiree is a brash professional struggling to deal with her husband’s ex-wife and children and beginning to wonder if it’s the right time to start a family of her own. Angela is a high school senior long ago branded bad luck for the Steelers and all she wants to do is get the hell out of Pittsburgh even if it means leaving behind her best friend Robbie. Patty, a mom who sends a pair of sexy panties to a different player every week, hasn’t been on a date since her divorce five years ago. And then there’s Shannon, she spends the majority of her days navigating Pittsburgh traffic and her evenings tending bar and pining after her sister’s boyfriend. As the Steelers make what seems to be an impossible run to the Super Bowl, their lives will intersect, each of them finding connections in the most unexpected places. For ordering information, click here.
If you were with us at “Books, Blogs, and the ‘Burgh” during Podcamp Pittsburgh, I hope we connected with you. Thanks for sharing part of your Saturday with us! Feel free to email me at thefirmangroup AT gmail DOT com with any additional questions you have.